Top 10 Ecommerce Companies in USA in 2024

In the ever-changing digital landscape of 2024, e-commerce is becoming an indispensable part of the retail industry. Due to the ease of online shopping, consumers are creating a demand boom that is escalating rivalry among American e-commerce companies. Traditional retail concepts are about to be disrupted by a new generation of inventive entrepreneurs, which established giants and longstanding market dominators must compete with. The US is the world’s largest and most dynamic economy.

The present situation, with its quick changes and variety of approaches, represents a significant shift that is changing the way Americans purchase. Every participant, from titans of the industry to fast upstarts, competes for attention, adding to a dynamic and intensely competitive market that keeps changing the face of retail.

List of the 10 Best Ecommerce Companies in the USA

  1. Amazon
  2. eBay
  3. Kroger
  4. Apple
  5. Etsy
  6. Walmart
  7. Ikea
  8. Wayfair
  9. The Home Depot
  10. Best Buy

1. Amazon

Amazon, the e-commerce behemoth, maintains its unmatched scale, creativity, and customer-focused strategy to lead the digital environment in 2024. When Jeff Bezos launched the company in 1994 as an online bookshop, it quickly grew into a massive worldwide company that provides a wide range of goods and services.

The secret to Amazon’s success is its dedication to providing excellent customer service, which is exemplified by programs like Amazon Prime, which offers members free and quick shipping, streaming services, and access to exclusive offers. Amazon’s development and market supremacy have been fueled by the intensely devoted client base it has cultivated thanks to its loyalty program. Amazon’s impact extends beyond the realm of online shopping, as seen by its forays into cloud computing via Amazon Web Services (AWS), smart home technologies via Echo devices, and entertainment creation via Amazon Studios. The company’s inventive attitude is demonstrated by projects like voice-activated shopping, cashierless shops, and drone deliveries.

Amazon’s market dominance is still uncontested in spite of criticism over matters such as labor standards and antitrust concerns. Amazon continues to expand the limits of what is possible in the digital era and influence the future of retail with its unwavering emphasis on innovation and expansion, in addition to its extensive resources and infrastructure.

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2. eBay

eBay is a leading e-commerce platform that was founded in 1995. It provides a unique marketplace where consumers and sellers can connect and trade a wide range of commodities, both new and used. eBay has drawn millions of customers worldwide by carving out a position for itself in the online retail arena with its fixed-price formats and auction-style listings.

eBay’s strength is its wide range of categories, which include fashion, technology, collectibles, and antique goods. This extensive assortment appeals to a wide range of customers, including mainstream shoppers and niche aficionados looking for uncommon or specialty goods.

An impeccable buying experience is made possible by the platform’s user-friendly layout, strong search capabilities, and seller feedback system. Additionally, eBay’s worldwide presence gives merchants access to a large consumer base, promoting cross-border commerce and a thriving marketplace economy. eBay has changed over time in response to shifting consumer tastes and advances in technology. To accommodate various purchasing habits and product categories, the firm has added services like Buy It Now and eBay Motors while keeping its basic auction concept.

3. Kroger

The 1883-founded retail giant Kroger has become a leader in the grocery market by embracing the digital era with strong e-commerce activities. By utilizing its vast network of retail locations and warehouses, Kroger has effectively incorporated online shopping into its business strategy, providing clients with a quick and easy option to buy food and necessities.

Customers may explore a wide range of items, place orders for pickup or delivery, and plan convenient time slots to get their groceries using platforms including and the Kroger mobile app. Customers who want the ease of online grocery shopping without compromising on quality or freshness are increasingly using Kroger’s ClickList and Kroger Delivery services. Also, customers’ e-commerce experiences have been improved by Kroger’s investments in innovation and technology. Customers can locate and buy the things they need more easily than ever thanks to features like digital coupons, seamless payment choices, and tailored suggestions.

4. Apple

Apple, which is well-known for its technological and creative innovation, has made a name for itself in the e-commerce industry with its vast network of digital services, software, and hardware. Apple’s e-commerce capabilities go much beyond only selling hardware; the company is most known for its famous products, such as the iPhone, iPad, and Mac.

Apple’s digital shop, the App Store, is the hub of their e-commerce strategy. It functions as a marketplace for millions of apps, games, and digital content. The App Store has developed into an essential platform for customers to find new experiences and for developers to distribute their creations, thanks to a streamlined purchase process and strong security safeguards.

Adding to the company’s e-commerce capabilities are Apple’s subscription services, which include Apple Music, Apple TV+, and iCloud and provide consumers access to a multitude of features and content with just one subscription. Also, Apple places a high value on brand loyalty and customer experience in its retail operations, where its goods are shown and customer service and support are centrally located at the Apple Store.

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5. Etsy

Etsy—which specializes in vintage, artisanal, and handcrafted goods—has grown into a distinctive and successful e-commerce site. Etsy, which emphasizes creativity, craftsmanship, and community, has developed a devoted following among sellers and customers looking for unique goods and customized experiences.

Etsy’s thriving marketplace, where independent artists and small companies from across the world display their works, is the driving force behind its growth. Etsy provides a wide range of goods to suit certain hobbies and preferences, from handcrafted jewelry and clothes to antique décor and personalized presents. 

Customers may find distinctive goods and get in direct contact with vendors with ease thanks to the platform’s user-friendly interface and powerful search capabilities. Additionally, Etsy’s focus on authenticity and openness, which includes seller profiles and feedback, encourages confidence and trust in customers. Through programs like Etsy Studio, a marketplace for creative materials, and Etsy Wholesale, a platform that links sellers with retailers, Etsy has also increased the size of its e-commerce ecosystem. Furthermore, Etsy’s integrated shipping and payment processing facilities make it easier for artists to sell their goods, allowing them to concentrate on their craft and access a worldwide market.

6. Walmart

Walmart, a retail behemoth founded in 1962, has grown into a strong force in the e-commerce space by utilizing its vast network of physical locations and fulfillment facilities to provide a flawless omnichannel shopping experience. Walmart has significantly increased its e-commerce infrastructure and digital capabilities in response to the changing tastes of its customers, who are increasingly inclined to purchase online.

Customers may access a wide range of items, from groceries and home basics to electronics, fashion, and more, through, the company’s website and mobile app. Walmart has established its brand as a dependable and easy place to purchase online, with features like quick shipping and simple pickup alternatives.

Walmart’s 2016 acquisition of strengthened the company’s e-commerce goals by opening up new consumer segments and broadening its online presence. Furthermore, Walmart has improved online buyers’ choice and diversity by expanding its product offerings through partnerships with third-party merchants and marketplace activities. In addition, Walmart’s creative efforts, like Walmart+, a membership club that offers advantages like gasoline discounts and unlimited free delivery, show the company’s dedication to improving the e-commerce experience for customers.


IKEA, a company well-known for its fashionable yet reasonably priced furniture and home accents, has made a seamless transition into the internet retail space by providing its consumers with the ease of online shopping for its recognizable goods. IKEA was founded in 1943 and has since grown to become a major force in the digital retail industry by adapting to shifting customer habits and technology improvements.

Customers may peruse an extensive assortment of furniture, decor, and household products, ranging from new releases to beloved classics, from the comfort of their homes by using the e-commerce site. IKEA offers a smooth online shopping experience with its user-friendly website and mobile app, which include features like tailored suggestions and tools for visualizing products.

IKEA’s e-commerce operations demonstrate its dedication to sustainability and affordability, as seen by its use of flat-pack packaging and energy-efficient transportation, which both help to save costs and decrease environmental impact. In addition, IKEA provides clients with flexibility and convenience with its click-and-collect and home delivery options, guaranteeing a hassle-free and easy shopping experience. Apart from its online sales, IKEA has also embraced digital innovation with projects like augmented reality (AR) and virtual reality (VR) experiences that let buyers see furniture in-store before they buy it.

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8. Wayfair

Wayfair has become a prominent online retailer with a focus on furniture and home items. Wayfair has completely changed how consumers purchase furniture and décor online with its enormous product assortment, affordable prices, and easy-to-use platform. Wayfair’s success is largely due to its vast product catalog, which offers a variety of categories, styles, and price points to suit a wide range of interests and preferences. Wayfair has options for every style and price range, from traditional and eclectic to modern and contemporary.

Customers can explore and buy goods with ease on Wayfair’s user-friendly website and mobile app, which also offer features like space planning tools and visual search to make the shopping experience even more enjoyable. Furthermore, Wayfair guarantees buyers’ peace of mind with its generous return policy and prompt customer service, both of which demonstrate its dedication to client happiness. Wayfair’s cutting-edge marketing techniques—such as tailored suggestions and targeted advertising—have strengthened platform traffic and engagement and cemented the company’s leadership in the e-commerce industry.

9. The Home Depot

The Home Depot has been a dominant force in the home improvement retail sector. To enhance its physical locations, The Home Depot has effectively used the Internet. Seeing the increasing need for convenient online shopping, The Home Depot has invested heavily in its e-commerce infrastructure to provide consumers with a smooth and all-inclusive online buying experience.

Customers may purchase a wide range of home remodeling goods via The Home Depot’s website and mobile app, including appliances, décor, building supplies, tools, and necessities for outdoor living. Customers can easily locate precisely what they need, whether they’re planning a do-it-yourself project or a comprehensive remodel, thanks to the user-friendly layout, strong search capabilities, and comprehensive product information.

The Home Depot’s dedication to providing excellent customer service is evident in its online store, where customers can take advantage of convenient services like curbside delivery, in-store pickup, and quick shipping. In addition, shoppers may take on home renovation projects with confidence because of The Home Depot’s online tools, which include project tutorials, how-to instructions, and professional guidance. The Home Depot’s e-commerce strategy is also based on innovation, with investments made in virtual reality (VR) and augmented reality (AR) products that improve customers’ online shopping experiences.

10. Best Buy

Best Buy, a well-known brand in the sale of consumer electronics, has positioned itself as a strong online retailer by fusing its vast network of physical locations with its online platform. Since its founding in 1966, Best Buy has responded to the shifting retail environment by realizing how crucial e-commerce is to satisfying consumers’ changing demands and preferences. Best Buy provides clients with an extensive assortment of electronics, appliances, entertainment devices, and tech accessories via its website and mobile app. Online customers may easily study and buy items because of the user-friendly design, thorough product descriptions, and customer reviews.

Customers may take advantage of curbside delivery, same-day delivery from certain areas, in-store pickup, and the ease of online shopping with Best Buy’s omnichannel strategy. Customers now have more freedom and choice in how they get their purchases, and the shopping experience is improved by the merging of digital and physical channels. Best Buy’s dedication to customer care is demonstrated by its Geek Squad support services, which offer clients in-store and online technical help and product installation. Customers are also encouraged to purchase with confidence by Best Buy’s loyalty club incentives and price-match promise.


These American e-commerce enterprises are a varied group of companies that all contribute to the always-changing online retail scene. These businesses are at the vanguard of influencing how e-commerce will develop in 2024 and beyond, whether it’s via the ease of one-click buying, the excitement of finding rare things, or the smooth fusion of digital and physical experiences.


Which Is the Largest E-Commerce Store?

The retail behemoth Amazon is at the top of the group because of its remarkable market worth. Over the years, its revenue has steadily increased; in the 12-month period that ended in Q1 2023, it reached $524.9 billion.

What Is the Size of US E-Commerce?

The projected total e-commerce sales for 2023 were $1,118.7 billion, up 7.6% (±1.2%) from 2022.

Does Alibaba Surpass Amazon In Size?

Yes, Alibaba is larger when taking into account each marketplace’s retail market share in its native nation. For instance, Alibaba has an 80% retail share in the US market, compared to Amazon’s around 50%.

How Many US-based E-commerce Companies Exist?

To have a better understanding of your whole addressable market, it is important to know the overall number of online merchants in the US or throughout the world. In summary, there are 2.8 million online retailers in the US out of 9.8 million total online retailers worldwide.

Who Is the E-commerce Pioneer? 

Many people consider British inventor and businessman Michael Aldrich to be the originator of e-commerce. Aldrich, who was born on August 22, 1941, had a significant influence on the development of internet shopping.

Oleksandra Mamchii

Working as a academic lead at Best Diplomats.

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